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Internal and External Persuasive Communication

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Students create a persuasive communication for internal and external stakeholders. Students present the company’s situation and proposed solution in a manner that is informative and persuasive. Using their knowledge of communication styles, noise, and audience needs, motivations, and perceptions, students create a persuasive memo and a press release that are appropriate to each audience. Students use concepts from the weekly readings to create effective communications for an internal stakeholder and an external stakeholder. 

Now that you have detailed all necessary communications and have determined the best channel for the communications in your plan, you can begin writing these communications. 

In this assignment, you must write a persuasive memo to internal stakeholders and a press release to external stakeholders. 

In these communications, describe the scenario at Best Game Productions and explain the solution that you think is best for the company based on all of the information provided. 

Use that solution and your reason for selecting it throughout the assignment. 

Be sure to consider the perceptions and needs of each stakeholder, and determine the most appropriate style of communication when addressing the internal and external stakeholders. 

Describe the scenario at Best Game Productions and explain the solution that you think is best for the company based on all of the information provided. 

Create a solution and your reason for selecting it throughout the assignment. Be sure to consider the perceptions and needs of each stakeholder, and determine the most appropriate style of communication when addressing the internal and external stakeholders. 

Choose one internal stakeholder (CEO or group) and one external stakeholder in Best Game Productions. 

Create a persuasive memo no more than 1,050 words describing Best Game Productions’ dilemma to an internal stakeholder. 

Create a press release in no more than 525 words describing the same situation to an external stakeholder. 

Include the benefits and rationale. 

Consider the noise that will detract internal stakeholders from fully receiving your message, and construct your communications to address or avoid that noise for each stakeholder. 

Combine the memo and press release in the same Word document

Cite at least two references in your paper (they can be the same references in each document). 

Format your paper consistent with APA guidelines. 

 
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