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Kitchenaid is considering expanding its countertop microwave line to include

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Get college assignment help at Smashing Essays Question Kitchenaid is considering expanding its countertop microwave line to include a new “smart” microwave that connects to other smart devices. The “smart” microwave will require additional expenditures both in manufacturing and marketing. Management seeks to determine a preliminary price for the new microwave. The fixed costs associated with manufacturing the microwave are $3,000,000. The variable costs are $410.50 per unit. Calculate the breakeven point in units at selling prices of $599.00, $699.00 and $799.00. Show your work. Through your research you know that “smart” devices are growing in popularity and that several key competitors are working on their own “smart” microwaves. Currently, there is no clear market leader in this emerging market for “smart” kitchen appliances. It is estimated that the total market for smart microwaves in the next year is 125,000 units. Which of these prices would you recommend and why? Please give a detail explanation for your decision (15 pts)

6 discussion 2 AND responses

Week 6 Discussion 2″The Big Picture” Please respond to the following:

Research a company you do business with that has a

Question Research a company you do business with that has a mission statement, slogan (or vision), and marketing information available that you can review.

  1. Use retail giant Apple to describe all eight of the

Question

  1. Use retail giant Apple to describe all eight of the key processes in supply chain management. 
  2. Describe how each of the supply chain processes leads to increased satisfaction on the part of the customers.
  3. While all are important, which one process do you feel is especially important? Why?

We are selling backpacks and we are looking to sell

Question We are selling backpacks and we are looking to sell our product direct, high-end outdoor retailers, fashion boutiques, and online discount retailers. What is the best marketing channel to use? How will your channel activities be coordinated? Will coordination require alternative channel systems? If so which ones?

What is an example of a market analysis for a

Question What is an example of a market analysis for a new product?

to the following in a minimum of 175 words

Discuss the different market research efforts and what will and how they are best used in the IMC planning process.

Choose ONE print advertisement for ONE product of your choice

Question Choose ONE print advertisement for ONE product of your choice (e.g. Diet Coke). Discuss and explain the purpose of segmentation. Using the five bases of segmentation, identify THREE bases of segmentation have which been utilized in the ad.Define each of the segmentation bases you have selected. Justify the segmentation bases you have identified by critically analysing the symbols, images, words and content of your print ad to determine/describe the target market.

For an online merchandise store like CompanyOne, what are some

Question For an online merchandise store like CompanyOne, what are some of the common social CRM tools? Analytical CRM tools? Recommend one commercially available social CRM tool and one commercially available analytical CRM tool to CompanyOne, discuss the pros and cons of each tool, and explain the reasons for your selections.

Discuss the strategies used for adapting products to a global

Question Discuss the strategies used for adapting products to a global market. Which strategy is the best?Please cite sources

Identify a fallacy within an excerpt from a political debate

Get college assignment help at Smashing Essays Question Identify a fallacy within an excerpt from a political debate uploaded on YouTube, advertising slogan online, or claims from a social or political organization’s website. identify the fallacy and What might be the impact of being told we are never pretty,handsome, rich, clean, or good enough. What might the abundance of fallacious advertisements be saying about us. What about political ads.

Pick a content type (a blog or a Facebook campaign)

Question Pick a content type (a blog or a Facebook campaign) and design a sample editorial calendar for one month. Include each of the following points in your calendar. ·       Content headline·       Content type·       The audience persona you’re writing this piece for·       The person who will write or create the content·       Date due·       The person who will edit the content·       Channels—where does this get published?·       “Metadata” tags

What is a business model of a podcast?

Question What is a business model of a podcast?

How come i have to pay a monthly fee and

Question How come i have to pay a monthly fee and on top of that pay to unlock the documents. Whats the point of the monthly fee?

2: Part B: Your Marketing Plan

Assignment 2: Part B: Your Marketing PlanUsing the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior.Note: You should create and/or make all necessary assumptions needed for the completion of this assignment.InstructionsCreate the second part of your marketing plan: Your assignment must follow these formatting requirements: The specific course learning outcomes associated with this assignment are:1. Analyze marketing environments and strategies used to strengthen product or service positioning.c. Examine the marketing science of customer behavior and products in the marketing exchange process.2. Evaluate marketing strategies used to create/communicate customer value.a. Analyze the marketing framework through a situation analysis.b. Evaluate target customer segments and positioning products within these segments.c. Evaluate the basis for market segmentation and approaches to segmentation.3. Create an effective marketing plan.a. Develop recommendations based on market analysis and strategy.b. Develop strategies to assess performance and achieve marketing goals.c. Develop dynamic strategies for competing.d. Develop branding strategies for existing and new products or services.Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here.

.(a) What pricing objective(s) is a skimming pricing policy most

Question .(a) What pricing objective(s) is a skimming pricing policy most likely implementing? Is the same true for a penetration pricing policy?(b) Which pricing policy is probably most appropriate for each of the followingproducts?i. a DVD of a best selling movieii. a skin patch to help smokers quitiii. a “smart” infant/baby car seat that alerts the driver’s cell phone when the child has unbuckled while the car is in motion, the child was accidentally left behind in the car, and the car is too hot or too coldiv. Nintendo’s online SWITCH gaming subscriptionProblem SetMarketing Information GBA 5208Hint: Read Chapters 17 and 18, and videos related to those chapters before doing this assignment. There is a separate video on markup and breakeven Analysis(10pts)

. Is price discrimination involved if a large oil company

Question . Is price discrimination involved if a large oil company sells gasoline to taxicab associations for 3.0 cents less per gallon than what its sells to retail service stations? The taxicab association will resell to taxi drivers. What happens if the taxi cab association resells gasoline to both taxicab drivers and to the general public? (10 pts)3.. If a retailer sells a coat for $139.99. What was his markup if he bought the coat for $81.79? (15 pts)• Markup in actual dollars?• Express markup as a % of cost?• Express markup as a % of selling price?

An kitchen/bath retailer purchased a mini chopper for $7.50. He

Question  An kitchen/bath retailer purchased a mini chopper for $7.50. He plans to take a 30% markup. What will the selling price be? (5 pts)5. An office supply store desires a minimum 40% markup at retail. If a case of copier paper will be sold at retail for $55.59/case, what is the maximum price the store can pay for them and still get its stated markup (40%)? (10 pts)6. A sporting goods store has been offered a closeout purchase on softballs. The cost of each ball is $1.75, and it should retail for $7.49. What markup at the retail price would the store obtain? (5 pts)

The XYZ Fencing company sells a custom made wooden gate

Question The XYZ Fencing company sells a custom made wooden gate through wholesalers and retailers. The retail selling price is $850.00 and the manufacturing cost to the company is $325.00. The retail markup was 35 percent and wholesale markup was 20 percent. (10 pts)A. What was the cost to the wholesaler?B. What was the cost to the retailer?C. What percentage markup on selling price did the producer make?

9. Yoplait has new line of Greek yogurt in a

Question 9. Yoplait has new line of Greek yogurt in a 9 oz size. The Marketing Manager plans to test market the product in one small market for three weeks. They have calculated the cost and projected sales for each of the different flavors: Plain cost is .65 each with projected sales of 11,000 units, strawberry cost per unit is .70 with projected sales of 14,000 units, blueberry cost is .78 per unit with projected sales of 11,000 units. Each yogurt product will retail at the same price.Using the average cost pricing and a 35% markup what will Yoplait price these products at the retail level? Remember to show your work. (10 pts)

. MyAppliance is adding a new wine refrigerator to its

Question . MyAppliance is adding a new wine refrigerator to its appliance product mix. Launching the new wine refrigerator will require an investment of $350,000 to cover the fixed costs. The selling price is $175.00 with a variable cost of $89.99. MyAppliance wants to make at least $80,000 of profit the first year with this new product. How many wine refrigerators does the company have to sell to reach this profit goal? (10 pts)

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