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language analysis task

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This assignment requires you to analyse a number of advertisements using the ideas and
techniques discussed in class. The advertisements are included below. Note one of the texts is
a video text. A transcript is included below, but you will need to view the text by using the link
provided.
In analysing the advertisements, you need to discuss:
 how the advertisement is structured
 the relationship between the language and other semiotic systems involved in the
advertisement (e.g. images, sound)
 any significant language features of the advertisement *
 the ways that language constructs the claims made about the product or service being
advertised *
 potential problems the language poses for understanding the nature of the claims being
made
 whose interests are at stake and how those interests are identifiable

Sample Solution

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