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lease read the mini case study ATTACHED:The Xbox Kinect in Europe – the key part of a Guinness World Record and answer the following questions: Need at-least 3 APA citations- Journals, Scholarly articles, Newspapers, magazines (professional resources only) 1) Despite the single recommended price announced for the region, why are the prices of the Xbox Kinect different across Europe? 2) Why is Europe a key element in the success of the Xbox Kinect? What market characteristics explain the phenomenon? 3) Given the information in the case study, what marketing strategies has Microsoft used for Kinect in Europe, and what further elements do you think contribute to this success?

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lease read the mini case study ATTACHED:The Xbox Kinect in Europe – the key part of a Guinness

World Record and answer the following questions:

Need at-least 3 APA citations- Journals, Scholarly articles, Newspapers, magazines (professional resources only)

  • 1) Despite the single recommended price announced for the region, why are the prices of the Xbox Kinect different across Europe?

2) Why is Europe a key element in the success of the Xbox Kinect? What market characteristics explain the phenomenon?

3) Given the information in the case study, what marketing strategies has Microsoft used for Kinect in Europe, and what further elements do you think contribute to this success?

 
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