Market Opportunity Analysis and Research
Your Block 2 will require that you develop the following objectives which integrates part of the business plan.
As a model and guide use the “table of contents” below.
4.0 Market Opportunity Analysis and Research
4.1 Industry Analysis
4.2 Environmental Analysis
4.3 Competitive Analysis
5.0 Market Strategy and Plan
5.1 Product / Services
5.2 Pricing
5.3 Promotion
5.4 Place
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