Marketing expert Philip Kotler says once the target and position are identified, all other aspects of a marketing campaign fall into place. What do you think he means by that? Pick a marketing campaign that has caught your attention. Who are the marketers targeting? What is their position? Think of a product, service, or issue where you might launch a marketing campaign. Who will you target? What will your position be?
Marketing expert Philip Kotler says once the target and position are identified, all other aspects of a marketing
campaign fall into place. What do you think he means by that? Pick a marketing campaign that has caught your attention. Who are the marketers targeting? What is their position? Think of a product, service, or issue where you might launch a marketing campaign. Who will you target? What will your position be?
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