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Merger &Acquisition

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Read the following WSJ article. Read the following WSJ article, and submit your answer report (about 2-3 pages)

Google to Buy Fitbit, Amping Up Wearables Race
By Patrick Thomas Rob Copeland | November 1, 2019
https://www.wsj.com/articles/fitbit-to-be-acquired-by-google-llc-11572613473

Classroom Application:
This article provides an opportunity to discuss Merger &Acquisition dynamics, including strategic rationale and pricing, referencing a well-known acquirer and target.

Questions:
• 1. According to the article, what is the strategic rationale for Google’s acquisition of Fitbit?
• 2. What is the consideration mix (stock vs. cash) of Google’s offer and implied premium to Fitbit’s recent share price?
• 3. Based on the article, why might Google’s acquisition of Fitbit be controversial?

Sample Solution

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