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Minnesota Micromotors Simulation Solution

Decisions History2012 Q42013 Q1List Price$155 $155 Distributor Discounts30%30%Segment A Discounts19%18%Segment B Discounts15%14%Segment C Discounts0%0%Segment D Discounts30%30%Segment A Sales Force Emphasis51%51%Segment B Sales Force Emphasis8%8%Segment C Sales Force Emphasis41%41%Segment D Sales Force Emphasis0%0%Sales Force1010% Spending on Large Customers70%70%% Time Spent on Large Customer Retention80%80%Spending on Marketing Communications and Training######Power-to-Size Ratio Feature Spending######Manufacturing Efficiency Improvement$0 $0 Thermal Resistance Feature Spending$20,000 $20,000

2013 Q22013 Q32013 Q42014 Q12014 Q22014 Q3$155 $155 $155 $155 $155 $155 30%30%30%30%30%30%18%18%17%17%16%16%14%14%13%13%12%12%0%0%0%0%0%0%30%30%30%30

 
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