Mobile devices offer consumers an access channel of ever-increasing importance,
Question Mobile devices offer consumers an access channel of ever-increasing importance, as demonstrated consumers’ ability to find water bottle filling stations for Hope Springs. This is an example of a trend within the ________________ environment.
to sum up the article, and concentrate on key elements of how
to sum up the article, and concentrate on key elements of how to differentiate stakeholders and manage their demands/needs/interests.
Post a 200-250 word response to these questions:1). How would you define
Post a 200-250 word response to these questions:1). How would you define marketing (in your own words) and what are the 4P’s?2). Think of a company you like. It might be a place you work or a restaurant you frequent. It might be a brand that you use when you engage in your favorite hobby or activities, or a favorite soda or cereal.3). Research the Internet for information about the company and its brand or product.4). Discuss how the components of the marketing mix – product, price, promotion and place (also known as distribution) – relate to what you know about this company’s brand or product. This is not a history of the company, but an analysis of how these marketing concepts apply.5). Include citations if appropriate, either from a website on marketing (or our text) and/or from the company’s website.
Post a response of 200-250 words that addresses the following questions:
Post a response of 200-250 words that addresses the following questions:
1. What is the difference in purpose between marketing intelligence and marketing
1. What is the difference in purpose between marketing intelligence and marketing research? How does each one relate to marketing strategy? Give an example of marketing intelligence and marketing research. 2. What is the difference between primary and secondary data? Give examples of each data. 3. What is the difference between quantitative and qualitative research? Give an example for each one. Does a survey collect qualitative or quantitative data? Explain. 4. What is the difference between causality and correlation? What type of quantitative research examines causality and what type examines correlation? 5. How would you go about estimating the worldwide market potential for electric toothbrushes (you can assume there is no official estimate of market potential for this product)? Come up with a unit number and a dollar value for this estimate. (Hint: look up the chain-ratio method).
power point presentation about dell company based on the below points in detail
Prepare a power point presentation about dell company based on the below points in detail
What role does an actual product’s packaging play in the marketing program?
What role does an actual product’s packaging play in the marketing program? Give an example of a brand you feel does an effective job in carrying through the “creative” from its IMC campaign components such as their website, TV commercials, print ads, radio ads. outdoor ads, search engine ads, mobile promotions, etc. to the “point of sale” experience which could be online and/or in-store. Your example(s) must be “new” and not a reiteration of the example(s) discussed in class or in the video recordings otherwise points will be deducted for lack of originality. The application of sources/citations increase your score significantly. See rubric for details.Reminder: You have one submission attempt. A grading rubric is used to determine key requirements. You must review the rubric before completing the post to ensure you address all key areas.
Course Project – Integrated Marketing Communications
Although our focus for this course is on public relations and advertising, we’ve learned that they should be part of a larger integrated marketing communication (IMC) campaign. We also learned that the IMC campaign should be cohesive and consistent and should combine the right elements of the promotion mix (which may include PR, advertising, sales promotion, personal selling, direct marketing, and digital marketing), delivered via a seamless collection of online and offline media outlets. Because the focus of the course is PR and advertising, we will focus on these elements of the promotion mix for this assignment. Just keep in mind that, in reality, there would likely be other promotion mix elements used in an effective IMC campaign.You previously identified the publics and target audiences you plan to reach with your PR and advertising campaigns. You also identified the online and offline media outlets you could use to reach your publics and target audiences. In this assignment, you will complete the remaining steps in the IMC process.To prepare for this assignment, review the following:To complete this two-part assignment, do the following.Part 1 – PR and Advertising SamplesFor this part of the assignment, you will create a PR sample and an advertising sample that could fit into a larger IMC campaign.Conduct an Internet search to find samples of the PR or advertising tactics you select so that you can get some ideas for the format and layout. Part 2 – ExplanationFor this part of the assignment, you will explain your PR and advertising samples. To complete this part of the assignment, do the following in a minimum of 5 pages (not including title and reference pages):Include a title and reference page formatted according to APA standards.
cultural,social and personal characteristics that affect a person when choosing
Question cultural,social and personal characteristics that affect a person when choosing a restaurant to celebrate their birthday
Explain how the same ready-to-assemble furniture retailer can improve its
Question Explain how the same ready-to-assemble furniture retailer can improve its customer service program through use of the principles of the total retail experience and relationship retailing.
The top two definitions of value in the Merriam-Webster dictionary is 1)
The top two definitions of value in the Merriam-Webster dictionary is 1) the monetary worth of something, and 2) a fair return or equivalent in goods, services, or money for something exchanged. Please answer the two questions below (at least one paragraph for each question and no more than one page for the assignment). Questions: 1) In your own words, what is your definition of value? 2) What holds value in the real estate?
Propose three different sales promotion ideas you believe would lead
Question Propose three different sales promotion ideas you believe would lead customers back to Sears. When choosing your promotions, consider the type of buyer you wish to attract, as shown in Exhibit 16.4 on page 308 of your textbook. State specifically the type of buyer each sales promotion would likely draw. Explain your answers.
Attached is the requirement of this paper and the rubric, please read
Attached is the requirement of this paper and the rubric, please read it carefully and ask if you have any questions.
Question: Pick a good or a service that you are
Question Question: Pick a good or a service that you are interested in and make a report on the Marketing Mix actually used for that product. You are required to choose a product by brand name. You may choose a well-known name like Tommy Hilfiger, Nike, and Coke or a lesser-known brand such as Louisville Slugger, Peavey, or Furby. It can be a familiar product such as a soft drink, automobile, backpack, a piece of sports equipment or a computer; or one that is of special interest to you that is less familiar to most of us such as deer stands, paint ball equipment, or a musical group. The choice is yours but my one criterion is just to ensure that there is enough marketing information readily available on the good or service. Discuss this product in a single report describing Product, Place, Promotion, and Price. Divide the report into four sections and devote at least one page to each section.1. ProductThis section is the heart of the marketing mix and should describe the product offering and product strategy. The product includes not only the physical unit but also its product depth and breadth of the line/service, package, warranty, after-sale service, brand name, company image, value and many other factors like the products life cycle stage. See Chapters 7 and 8.2. PlaceThe section should describe the Place associated with your product. Place is concerned with making products available when and where customers want them. A part of place is physical distribution, which involves all the business activities concerned with storing and logistical transporting of the finished products distribution channel and channel management. The goal is to make sure that the products arrive in usable conditions at designated places where they are needed. See Chapters 10 and 11.3. PromotionThis section should describe the Promotion associated with your product. Promotion includes advertising, public relations, sales promotion and personal selling tactics that makes attention, interest, desire and action. Promotion’s role in the marketing mix is to bring about mutually satisfying exchanges with target markets by informing, educating, persuading and reminding them of the benefits of an organization or product. See Chapters 12, 13 and 14
In the Global Competitiveness Report of 2018 the United States
Question In the Global Competitiveness Report of 2018 the United States is ranked #1. Why do you see innovation as important to our country’s ranking? In your view, should the United States consider adopting a national economic development strategy to foster innovation?
Hi I have a question can you please explain what
Question Hi I have a question can you please explain what is consumer behavior? Why is it important for Marketing?
Recall the readings and activities you have completed this week
Question Recall the readings and activities you have completed this week and research a TED Talk or other academic video that applies to one or more of your weekly objectives. Post a link to the video in your discussion thread. Answer the following: What do you find interesting or surprising about the information in the video? How does it relate back to your weekly objectives?
Question: Question: Pick a good or a service that you
Question Question: Question: Pick a good or a service that you are interested in and make a report on the Marketing Mix actually used for that product. You are required to choose a product by brand name. You may choose a well-known name like Tommy Hilfiger, Nike, and Coke or a lesser-known brand such as Louisville Slugger, Peavey, or Furby. It can be a familiar product such as a soft drink, automobile, backpack, a piece of sports equipment or a computer; or one that is of special interest to you that is less familiar to most of us such as deer stands, paint ball equipment, or a musical group. The choice is yours but my one criterion is just to ensure that there is enough marketing information readily available on the good or service. Discuss this product in a single report describing Product, Place, Promotion, and Price. Divide the report into four sections and devote at least one page to each section.1. ProductThis section is the heart of the marketing mix and should describe the product offering and product strategy. The product includes not only the physical unit but also its product depth and breadth of the line/service, package, warranty, after-sale service, brand name, company image, value and many other factors like the products life cycle stage. See Chapters 7 and 8.2. PlaceThe section should describe the Place associated with your product. Place is concerned with making products available when and where customers want them. A part of place is physical distribution, which involves all the business activities concerned with storing and logistical transporting of the finished products distribution channel and channel management. The goal is to make sure that the products arrive in usable conditions at designated places where they are needed. See Chapters 10 and 11.3. PromotionThis section should describe the Promotion associated with your product. Promotion includes advertising, public relations, sales promotion and personal selling tactics that makes attention, interest, desire and action. Promotion’s role in the marketing mix is to bring about mutually satisfying exchanges with target markets by informing, educating, persuading and reminding them of the benefits of an organization or product. See Chapters 12, 13 and 14
Name four industry standards and/or laws that you must comply
Question Name four industry standards and/or laws that you must comply with when implementing marketing plans. Explain your answer with reference to an actual marketing plan (one from your organisation or one found from internet research).This question is for subject BSBMKG609 Develop a Marketing Plan and the actual marketing plan is for BizOps enterprises.
mark and John adopted
Question mark and John adopted
mobile devices offer consumers an access channel of ever increasing
Question mobile devices offer consumers an access channel of ever increasing
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