o Analyze how the health care access options will affect how you market to your target audience.

Create a full marketing strategy (3 to 4 pages) for a health care company or product. Refer to the examples
• Health spa launching a new weight loss treatment
• Insurance company launching a new medical product for the exchange
• Hospital system launching a new diabetes program
• Medical device manufacturer launching a new metal alloy prosthesis
• Select your own company and product with approval from your instructor
• You may use a company or product from the examples listed above
Section 1: General Product Information
• Describe the health care company or product
• Describe how you will market your health care company or product.
o Describe how the marking plan will differ from other marketing plans currently available to consumers.
• Describe the value of the services offered by your health care company or product.
Section 2: Consumers
• Differentiate health care access options for consumers.
o Differentiate the health care access options that are available to your target audience.
o Analyze how the health care access options will affect how you market to your target audience.
o Analyze how consumers communicate health care access options.
o Analyze the implications of communication methods used when sharing health information. Consider communication from physicians, pharmacies, and consumers when information is shared.
Section 3: Impact of Outside Agencies
• Analyze the impact government agencies have on products and services that are available to the health care consumer.
Section 4: Impact of Regulations
• Analyze the effect of health care reform on the health care consumer products and services.
o Analyze how health care reform will affect your target audience.
o Analyze how health care reform will affect how you market to your target audience.
Section 5: Anticipating the Changing Market
• Explain how consumer’s options for health care are changing.
o Explain how you will ensure the health care company or product is relevant to the consumer.
Section 6: Importance of Market Strategy
• Explain why all of these factors are important for your marketing strategy.

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