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Persuasion Techniques

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A leading marketing professor has an online blog and many followers. A recent blog posting by the professor includes the following statement: “Some forms of subliminal persuasion may have the desired effect of influencing consumers.” Write a 275-word response, using a minimum of two (2) reference sources, to the professor on whether you agree or disagree with the statement and include it if you believe the use of these techniques are ethical. Write a paper using APA format, citation, and reference style. Include an additional title page and reference page. Solomon, M. R. Consumer Behavior. [Purdue University Global Bookshelf]. Retrieved from https://purdueuniversityglobal.vitalsource.com/#/books/9780134130286/

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