Pick a contemporary social issue of interest to you. Describes different approaches to research on this issue that would involve descriptive, exploratory explanatory and evaluative approaches.
- Pick a contemporary social issue of interest to you. Describes different approaches to research on this issue that would involve descriptive, exploratory explanatory and evaluative approaches.
- What are the similarities and difference between content analysis, secondary, data analyses and qualitative data analyses? Do you feel one of these three approaches is more likely to yield valid conclusion? Explain your answer.
- Discusses the elements of research including qualitative and quantitativeresearch,measurement scales, reliability and validity.
Textbox is : Mass media research :An introduction by Roger D. wimmer
- Brieflydiscusses the relationship of the of the following in ethical decision making :
-Virtue Ethics
-Moral principal
-Social responsibility
-Freedom V. Responsibility
-Theory
-Professional standards and codes of ethics
-Aesthetics
Textbox is : Mass media research :An introduction by Roger D. wimmer
- The impact of the following philosophers theory in today’s media practices:
A-Aristotle’s Golden mean
B-Kant’s Categorical imperative
C-Milles principal of Utility.
- In 1982 Johansson&Johansson, a manufacturer of over –the counter medication, became embroiled in a public relation nightmare when several people died from taking cyanide – Iced Tylenol. The company took quick and decisive action by recalling and later repacking the product. Severalyears later exon oil tanker spilled over and become
A public relations debac too slowly to this environmental crises. Discuss in detail what do these tow cases have in common?
Public relation management
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