project proposal 56
Example of consumer good: A Smartphone like an Apple iPhone.
The Final Project (see Appendix A in the course syllabus) involves creating an original brand.
Because this course double-counts as a Dialogue, the Final Project is to be completed INDIVIDUALLY.
Please submit a 1 to 2-page + Abstract Proposal on the brand you will be creating for the final project:
- Double-spaced, Font 12 (non-APA) featuring:
- The type of brand you plan to invent and introduce
- Why you’ve chosen that type of brand (provide justification and market insight)
- How you plan to carry out the project (any specific skills, resources, etc. needed, and so forth).