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Purpose of Healthcare Marketing

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Module 01 Content

  1. Identify a healthcare provider (urgent care facility, clinic, hospital, hospice, or pharmaceutical company) that could benefit from a marketing campaign. Provide three reasons for choosing this organization and describe any image or public relation issues. Public-relation issues can include a negative public incident, poor reputation, or recent fraud investigation. Finally, explain how a marketing plan can improve the image of the organization.
 
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