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Question 1 5 out of 5 points Paid social media advertising is used for ________.

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Question 1 5 out of 5 points Paid social media advertising is used for ________. Question 2 5 out of 5 points If an advertiser wants to narrowly target their well-defined markets through Facebook, what information do they need? Question 3 0 out of 5 points Engagement occurs when Internet users do all of the following except ________. Question 4 0 out of 5 points How does paid inclusion occur? Question 5 5 out of 5 points Which of the following steps is an example of an earned media performance metric? Question 6 0 out of 5 points Some companies import and embed existing media, such as their own photos or YouTube video, into their blogs using a tool known as a _____. Question 7 5 out of 5 points Examples of paid media online could include all of the following except _______. Question 8 5 out of 5 points The best target audience for LinkedIn advertising is ________. Question 9 5 out of 5 points To measure efficiency before buying advertising space, media buyers sometimes consider a metric known as ________ to determine the most efficient buy. Question 10 5 out of 5 points _____ involves attaching keywords to videos, photos, or text to help users find desired content. Question 11 5 out of 5 points Earned media is like ________. Question 12 5 out of 5 points How can companies identify social media influencers? Question 13 5 out of 5 points In making an internet buy, what is the formula for calculating CPM? Question 14 0 out of 5 points When companies want to learn about where, how, and how often their brand is mentioned online, they would get the best information by utilizing a tool known as a social _____. Question 15 5 out of 5 points Which media do global consumers trust the most? Question 16 5 out of 5 points Which of the following are valid applications for widgets? Question 17 5 out of 5 points Consumers at the highest level of engagement online ________. Question 18 5 out of 5 points Considering rich media ads, what is one downside of highly interactive display ads? Question 19 5 out of 5 points Marketers use social networks by ____. Question 20 0 out of 5 points Viral marketing is synonymous with all of the following terms except ________.

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