Question For my integrated marketing communication milestone it is asking me to identify three tools, one from each of the different channel categories (advertising, IMC, and promotional), that the company will use to market the product. After reading the textbook, I cannot figure out any of the various tools it is asking me to pick. I have attached the rubric which states the guidelines.
Question
For my integrated marketing communication milestone it is asking me to identify three tools, one from each of
the different channel categories (advertising, IMC, and promotional), that the company will use to market the product. After reading the textbook, I cannot figure out any of the various tools it is asking me to pick. I have attached the rubric which states the guidelines.