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read case 10 airlines

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  1. Describe the current state of the airline industry and analyze what an airline can do to be successful in the current industry climate.
  2. Perform a SWOT analysis for Southwest Airlines.
  3. Assess the competitive position of Southwest Airlines by completing a competitor profile for Southwest airlines and at least two of its major competitors.
  4. What alternatives does Southwest Airlines face to address the problem of declining financial performance?
 
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