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Rebecca Millard, the Director of Marketing, has been pushing for expansion to ex

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Rebecca Millard, the Director of Marketing, has been pushing for expansion to external markets for years. The United States isoversaturated with folding bike producers however Europe appears to be an area of opportunity. Rebecca has met with a chainof boutique bicycle shops that is based in Frankfurt Germany and has locations in Spain and France. Eddie has asked that youprepare an analysis of potential barriers or benefits to the proposed expansion and clearly explain the ports of entry and modalchoice you would recommend be utilized (and why) for the European chain of boutique bicycle shops expansion. A map wouldbe beneficial to illustrate your answer to this question

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