Rent or own? That’s the question as U.S. consumers in all income

Get college assignment help at Smashing Essays Rent or own? That’s the question as U.S. consumers in all income brackets consider whether to plunk down money (or borrow money) to make purchases that carry a high price tag. Ownership allows consumers the freedom to use a possession whenever they wish, and to make their own decisions about personalizing it. Still, the purchase price isn’t always the only outlay. Car owners, for example, are responsible for insurance, fuel, maintenance, and repairs.What are the alternatives for consumers who don’t want to empty their wallets or pay ongoing costs month after month? A growing number of consumers—Millennials in particular—are flocking to innovators like Rent the Runway for access to pricey goods by renting as needed, rather than paying to own vehicles, designer fashions, or other expensive items.Rent the Runway, founded in 2009, is a pioneer in fashion rental, with more than five million customers. From their own experiences, co-founders Jennifer Hyman and Jennifer Fleiss know about the high cost of buying special occasion clothes, only to wear them a few times. They envisioned an e-business with a different approach to dressing up without going broke or going out of style. Customers rent daytime, evening, or bridal fashions from the firm’s website or at a Rent the Runway showroom in New York, Chicago, Las Vegas, and Washington, D.C. The cost of renting is much lower than the actual purchase price. For example, a $5,000 Naeem Khan dress rents for $800, including prepaid shipping both ways. Rent the Runway also offers an unlimited subscription service for customers who elect to receive new rentals on a regular basis.Astrid Stawiarz/Getty ImagesGwynnie Bee, founded by Christine Hunsicker, caters to plus-size women who want more wardrobe choices with the convenience of home delivery. It offers different subscription plans that allow customers to rent one, two, or up to ten pieces of clothing at a time, for as long as they like. When they want to rent something new, customers return clothing in the firm’s prepaid packaging and receive another shipment of rented clothing in short order. Gwynnie Bee’s slogan, “Clothing without Commitment,” sums up the founder’s dedication to providing a wide variety of fashion choices so plus-size women can update their wardrobes without having to buy and own.Car-sharing services like Zipcar and Turo, both facilitated by smartphone apps, are making it quick and easy for consumers to rent wheels for a short time, when and where they please. A pioneer of car sharing, Zipcar has nearly one million members who pay a fee for the right to rent a car, minivan, or earth-friendly hybrid by the hour. Instead of going to a rental office, members pick up a vehicle from a convenient local parking spot and return it locally.Turo connects consumers who want to rent a car for a limited time with individual car owners willing to let renters use their cars at prices set by the hour, day, or week. This is a more personal experience, because the car owner meets with the rental customer to turn over the keys and, at the end of the rental period, receives the keys back from the customer. No visits to rental offices, no lengthy contracts to sign, just an app to connect with a car owner, followed by a meeting to transfer keys.Compared with the rental pricing of traditional car-rental companies, or the price of car ownership, the pricing of vehicles rented through services such as Turo and Zipcar are generally lower. These services even offer exotic vehicles for rent, at higher prices, to consumers who want to treat themselves or who need a special set of wheels for a special occasion. Just as important, these car-sharing services generally include basic car-insurance coverage—another money-saving benefit that renters appreciate.Despite the popular buzz about car sharing, projections indicate that the majority of consumers will still want to own their own vehicles in the future. One study suggests that by 2021, when worldwide car sales are expected to reach 100 million vehicles, car-sharing will mean the loss of only 550,000 vehicle purchases. Already, an estimated 1.5 million consumers are using car-sharing services in North America. As a result, automakers like General Motors and Ford see new marketing opportunity. They are testing their own car-sharing services to introduce their branded vehicles to renters who may, at some point in the future, choose to buy and own.Entrepreneur Aarthi Ramamurthy launched Lumoid as a “try before you buy” rental site for expensive fitness-tracking wristbands, headphones, cameras, and other high-tech gadgets, including drones. The idea is to allow consumers to test the gadget at home or at work for two weeks, to be sure that actual performance meets expectations. Before buying headphones that sell for $399, for example, one renter might want to see whether the product feels comfortable when worn during a long workout. Another renter might want to test the same headphones’ volume during an airplane flight. Many popular brands of headphones can be rented for two weeks as part of a three-for-$45 offer, so consumers can alternate various headphones during the trial period. At the end of the trial, consumers simply return the rented gear, with no obligation to buy. However, if they do decide to buy through Lumoid, part or all of the rental fee is applied to the purchase price.

1. Advertising and its makeup is a big portion of Chapter 13.

1. Advertising and its makeup is a big portion of Chapter 13. For this assignment, you should choose three ads to review. The ads can be direct mail pieces, a magazine or newspaper ad, a website ad, etc. It does have to be a print piece of some sort, but digital/online ads count for this provided you can show me a screenshot. Please be sure that it is indeed an ad and not a magazine story, etc.Don’t perform a search for ads online for this assignment – go find some and take a photo or screenshot.For each of your three (3) ads, tell me:1. Who is the likely target audience – be specific on what sorts of demographics and psychographics they might be after. I’m looking for ages, gender, income level, interests, etc.2. What is the desired response?3. What do you think of the design and wording – likes/dislikes? Be detailed here… think fonts, colors, use of humor, etc.4. Show me the ad – include a photo or screen capture.

400-600 words 2 responses (100 words each)

Primary Discussion Response is due by Friday (11:59:59pm Central), Peer Responses are due by Tuesday (11:59:59pm Central).Students will be expected to post their initial Discussion Board posting by Wednesday of each week. Discussion posts will be graded and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.Now that Michelle has all of the pieces of her marketing plan in place, the board is ready to see the final plan. She is apprehensive about this because the board needs to approve the plan for it to move forward. It is imperative that the plan addresses all of the marketing issues discussed to this point, and that it also includes a discussion of how MM will measure the success of the plan after it has been implemented. Primary Task Response: Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.Michelle is happy with how the plan is being put into place. The date and time for the final board meeting has been set when she calls you. Based on your original goals and the plan you are putting into place, what will you tell Michelle? Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 100-word reply about his or her Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:The materials found in the M.U.S.E. may help you with this assignment. Additional information is also provided in the Lessons From Experience found at the following links:For assistance with your assignment, please use your text, Web resources, and all course materials.

Length: 10 slide PowerPoint with 150 words of speaker notes per slide

Michelle has told you that the board is now ready to see the final presentation of your plan for MM’s new product. You close the door of your office so you can fully concentrate on preparing your presentation. You have a lot of material to cover, but you have been working on this plan for weeks. Now it’s just a matter of formulating a cohesive strategy and anticipating any questions that may arise during the presentation. Please submit your assignment.The materials found in the M.U.S.E. may help you with this assignment. Additional information is also provided in the Lessons From Experience found at the following links:For assistance with your assignment, please use your text, Web resources, and all course materials.

trends make an IMC approach valuable to companies in the marketplace?

Need 500-600 wordsMust have intro/body/conclusion and cite references in the textUse attachments as content as well as citing within text.

to the following in a minimum of 175 words

Imagine that you own an office supply store that markets to both business-to-business and consumer customers. Discuss the differences that these two types of buyers have in making their purchasing decisions.

Paper : Which broadcast medium is best?

In a well-crafted short paper, compare and contrast the various broadcast mediums by identifying which is most appropriate for achieving different objectives. Is there a “best” medium? Why or why not? Be sure to use specific examples from the Module Resources folder and your own research. All claims should be justified with evidence. Short papers should use double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to a discipline-appropriate citation method. Page-length requirements: 1–2 pages.Library Link: Tune into better radio adsThis article provides “practical tips for producing better radio commercials.”Blog: Guide to writing effective ad copyThis blog entry contains “a few tips that can assist you in developing unique and catchy ad copy for effective online marketing.”Article: Writing effective television commercials that sellThis article examines the principles underlying effective television commercials.Website: Advertising templatesThese templates from Appalachian State University provide a starting place in drafting commercial scripts for multiple media.Article: 10 Essentials for an Effective TV CommercialThis article explains how to product an effective television commercial.Library article: Make hot radio adsThis article, authored by an experienced radio writer, contains “a few pointers” for new writers.Website: Online ads testedThis website presents research findings on which online ads perform better with respect to “standing out” or “blending in” to host content.Article: Measuring the effectiveness of online advertising strategiesThis article presents findings on the comparison of targeted ads to ads featuring video, pop-ups, or ads taking over the whole page.Library Link: Online advertising: Keeping one step aheadThis article analyzes the specific qualities of online advertising.Blog: 5 Tips to make your online banner ad design more attractive and effectiveThis blog entry discusses online banner ads.

Continue to work on your final project by applying the principles of

Continue to work on your final project by applying the principles of this module to develop scripts for different broadcast media advertising your product, service or company. You may wish to use the templates found in the Module Resources folder and record your commercials to create a podcast or video. The company is Amazon. Library Link: Tune into better radio adsThis article provides “practical tips for producing better radio commercials.”Blog: Guide to writing effective ad copyThis blog entry contains “a few tips that can assist you in developing unique and catchy ad copy for effective online marketing.”Article: Writing effective television commercials that sellThis article examines the principles underlying effective television commercials.Website: Advertising templatesThese templates from Appalachian State University provide a starting place in drafting commercial scripts for multiple media.Article: 10 Essentials for an Effective TV CommercialThis article explains how to product an effective television commercial.Library article: Make hot radio adsThis article, authored by an experienced radio writer, contains “a few pointers” for new writers.Website: Online ads testedThis website presents research findings on which online ads perform better with respect to “standing out” or “blending in” to host content.Article: Measuring the effectiveness of online advertising strategiesThis article presents findings on the comparison of targeted ads to ads featuring video, pop-ups, or ads taking over the whole page.Library Link: Online advertising: Keeping one step aheadThis article analyzes the specific qualities of online advertising.Blog: 5 Tips to make your online banner ad design more attractive and effectiveThis blog entry discusses online banner ads.

Research online to find TV, radio, or online examples of broadcast media

Research online to find TV, radio, or online examples of broadcast media advertising. This could be something like an mp3 or transcript of a radio broadcast ad, a YouTube video of a TV commercial, or a website containing a banner advertisement. If you cannot find links for your examples, then you must fully describe the advertisement and the context for your classmates. Find at least one excellent and one flawed example to share in your initial post. For each, explain what you believe are the specific marketing objectives of the advertisements.Then, evaluate the examples presented by your classmates. Cite specific examples of how each either does or does not effectively apply the principles learned in this module to meet the indicated objectives. Be sure to use specific evidence to defend your claims.Reply 1 This commercial I feel is a really good and funny. The first time it aired was in 2016 Super bowl commercial, it is the one with Kevin Hart advertising the new Genesis car finder. He is a little protective father which is a good thing. I think it would make anyone feel like they need to buy this. https://youtu.be/wapLaF5jmrUThe next commercial that I think is horrible is the Attorney Sparks commercial. I see this commercial every morning and I really dislike it. First off the woman acting in it is always saying BA-BAM that goes thru me. Then they discuss how much money you can get. I just really dislike this commercial, this commercial has been around since 2015 and I hate seeing it. https://youtu.be/2sz5gs0weq8Joanne Bennett https://www.youtube.com/watch?v=wJukf4ifuKs

hello the case is in the pdf, please type this simple

hello the case is in the pdf, please type this simple

a 700- to 1,050-word paper

Get college assignment help at Smashing Essays Choose a company (“client”) with which you are familiar. This may be your employer or other organization with which you are acquainted with as a customer, competitor, or supplier. Ideally, this will be an organization that markets products and/or services to consumers. Keep in mind that your choice will carry over into assignments during the upcoming weeks of the class as you analyze and assess their target markets, potential customers, and consumer behavior considerations.Write a 700- to 1,050-word paper in which the interrelationship between consumer behavior and marketing is discussed.Find a specific example of the company’s marketing strategy and its relationship with consumer behavior. Examples include mission/value statements, print or broadcast advertising, website content, social media activities, press releases, among others.Include the following in your paper:Format your paper consistent with APA guidelines, including citations for any materials used from the websites.

1) Regression Analysis Learning Outcome (Module 4; Paper format: Maximum 2 pages,

1) Regression Analysis Learning Outcome (Module 4; Paper format: Maximum 2 pages, double-spaced excluding tables and figures)What is the purpose of this analytic method and why is it useful?Briefly interpret your result. What is marketing implication does your data provide?What is the limitation of this analytic method?

the ANOVA Discussion Board Post

Main Posting: 1 Students must post their original posting before they have access to view other threads.2. Write a discussion on the value of knowing how to run and read the results of the ANOVA statistical analysis for today’s marketing agents.3. Write a discussion on potential shortcomings or weaknesses of the ANOVA analysis and when the marketing agent should and should not use the ANOVA.4. Minimum word count is 400 words.5. Your original post must include a minimum of two outside resources – used to support your writing.

Grill Marketing Proposal – Part E

Marketing Proposal – Santa Fe Grill: Each week students will be adding new components to the ongoing case study. A breakdown of the work due each week follows:Part A:Title Page Table of Contents Introduction Segmentation of customer including: Perceptual Map Common characteristics of customer and trend linesPart B:Research Methodology including Descriptive variables Design of hypothesis (HO and HA)Part C:Research QuestionsPart D:Data Analysis – present findings from statistical ANOVA Present tables and graphs from SPSSDevelop company/corporate strategies based on the results of the ANOVAPart E:Compare and Contrast different statistical test (2 qualitative and 2 quantitative)Present a discussion on why the ANOVA is best suited for this applicationLimitations Conclusion with a faith integration componentSpecific Details Regarding This Week’s Assignment:1. Your paper must meet the writing standards set by APA (6th Ed.)2. Include a completed Change Matrix* (placed immediately following the title page) regarding the changes you made to Wk. 4 Part D3. Present a discussion where you compare and contrast different research methodologies (2 qualitative and 2 quantitative methods). 4. Present a discussion on why the ANOVA test is best suited for the Santa Fe Grill application5. Present a discussion on the limitations of this project. Additional outside research may be needed to determine what type of information should be presented in the limitations section. hint: refer to student dissertations found in the CBU library. 6. Write a conclusion; be sure to add a faith integration discussion.* Student’s must address each of the notes, comments, or other feedback from the instructor previous week’s Proposal before this week’s work will be graded.

article discussion and then make two replies

Please write one page double space article review discussion. And then two 75-100 words comments on each discussion I gave.

I need a power point for my basic MKT class presentation and

I need a power point for my basic MKT class presentation and all the requirement are in the “presentation guideline” word file .

a word document with essay format answers for these 25 questions attached below. No references needed, just please state in own words to show concept is understood for each question or law. No plagiarism and please provide A work

Please provide A work. Please submit a word document with essay format answers to these 25 questions.

Discussion 1:Bonds Payable and Investments in BondsGeneral Electric® Capital, a division of

Discussion 1:Bonds Payable and Investments in BondsGeneral Electric® Capital, a division of General Electric, uses long-term debt extensively. In early 2002, GE Capital issued $11 billion in long-term debt to investors and then within days filed legal documents to prepare for another $50 billion long-term debt issue. As a result of the $50 billion filing, the price of the initial $11 billion offering declined (due to higher risk of more debt).Bill Gross, a manager of a bond investment fund, “denounced a ‘lack in candor’ related to GE’s recent debt deal.” He said, “It was the most recent and most egregious example of how bondholders are mistreated.” Gross argued that GE was not forthright when GE Capital recently issued $11 billion in bonds, one of the largest issues ever from a U.S. corporation. What bothered Gross is that 3 days after the issue, the company announced its intention to sell as much as $50 billion in additional debt, warrants, preferred stock, guarantees, letters of credit, and promissory notes at some future date” (Alban, 2002).In your opinion, did GE Capital act unethically by selling $11 billion of long-term debt without telling those investors that a few days later it would be filing documents to prepare for another $50 billion debt offering? Please explain your answer and discuss whether the action was illegal as well.ReferenceAlban, J. (2002, March 25). Gross shakes the bond market; GE calms it, a bit. Barron’s. Retrieved from https://www.barrons.com/articles/SB101684242469177…Discussion 2 You read about and practiced with concepts concerning target customers and branding. Now you will apply what you learned to address soap products. Topic: Targeting Business Customers A soap company has been selling their soap to consumers with great success. However, recently they have become aware that their soap is also a tremendous grease cutter and could be sold to industry.

6-8 PagesKey AssignmentYour work on your strategic global marketing plan is complete.

6-8 PagesKey AssignmentYour work on your strategic global marketing plan is complete. You now have a plan that will implement, manage, and support a global strategy, but it is far from organized. You e-mail Deborah to inform her that you are almost ready and that the initial planning is complete. A little while later, the phone rings and you see Deborah’s name on the caller ID.“Hi, Deborah. What’s up?” you ask.“I’d like you to present to the advisory board next week,” Deborah says. “They are very curious about your findings and would like to know if globalization is a good opportunity for the company. The board wants to finalize their strategic plan, and this may be a key part of it.”After you hang up, you begin thinking through the different items that you will need to cover. As you finalize the marketing plan, complete the following:

The four basic functions of management: planning, organizing, leading, and controlling.For this

The four basic functions of management: planning, organizing, leading, and controlling.For this assignment:

Write a four-page paper 1.5 spacing 11pt font. YOU MUST DOCUMENT YOUR SOURCE

Write a four-page paper 1.5 spacing 11pt font. YOU MUST DOCUMENT YOUR SOURCE MATERIAL USING FOOTNOTES AND BIBLIOGRAPHY.

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