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respond to the following in a minimum of 175 words 81

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Respond to the following in a minimum of 175 words:

  • Review “Case: PepsiCo—Pepsi-Kona and Pepsi One” in Ch. 18 of New Products Management.
  • Discuss the risks that Pepsi faced with Pepsi-Kona, and how those risks played out in the test market.
 
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