Review the definition and framework of a SWOT analysis.
Review the definition and framework of a SWOT analysis. Using your companys balanced scorecard results, identify your strengths and weaknesses. Use data provided by the simulation to identify opportunities and threats (market research available in the simulation for market segment sizing and customers wants and needs) and the competitive landscape to identify threats. Conduct further external research to identify opportunities and threats in the current competitive, legal, and regulatory landscape. Complete a SWOT analysis on your company and make recommendations to obtain competitive advantage. My company is JYP, I have 2 products now, JYP1 and JYP2, the price of JYP1 is $900, and JYP2 is $1120, I had opened market in Amsterdam, Bangalore, Rio de Janeiro. The Amsterdam is the first place I decide to open market, and it also an important market in my selling goals, the Bangalore is the second place, Rio de Janeiro is the third. They are 3 types of bikes in this market, Recreation, Mountain and Speed. In my company, the Recreation is the target Product. I almost pay all attention to produce Recreation bikes. My target consumer group is the middle and high-end crowd. And in the future, I will keep this target to sell my products. The data is in the file, please use SWOT analysis to compare with other companies.
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