SBE 330 WEEK 4 COURSE PROJECT  Objectives
The Course Project requires you to

practice the development of a new product/service. You will have to generate your idea for an innovative, new product/service. Ideas come from many sources – your imagination, recognizing a void in the marketplace, changes in environmental factors (political, economic, social, technical), friends, relatives, and so on. Once you have the idea, you need to focus on the necessary condition to turn an idea into a developed customer product/service. To that end, you will need to focus on competitors for your innovation and how you will position it versus them. Market-research techniques that fit your innovation should be described, and you may find information in chapter 6 of the text useful . Finally, you will determine the best product-development process and launch strategy for your innovation.

Outline

Need to fished 4-6

Cover page

Table of Contents

Executive Summary (this should be the last section written)

Complete product/service description, including the type of innovation represented, and the source for the idea

Product/service offering and a description of benefits that customers will both recognize and realize

Competitive analysis

Market-research steps necessary to test the concept

Safety or health concerns with the use of your innovations, if any

Development strategy

Launch strategy, including any considerations of using strategic alliances to get to market

References

 ATTACHMENT PREVIEW Download attachmentObjectivesThe Course Project requires you to practice the development of a new product/service.You will have to generate your idea for an innovative, new product/service. Ideas comefrom many sources – your imagination, recognizing a void in the marketplace, changesin environmental factors (political, economic, social, technical), friends, relatives, and soon. Once you have the idea, you need to focus on the necessary condition to turn anidea into a developed customer product/service. To that end, you will need to focus oncompetitors for your innovation and how you will position it versus them. Market-research techniques that fit your innovation should be described, and you may findinformation in chapter 6 of the text useful . Finally, you will determine the best product-development process and launch strategy for your innovation.OutlineNeed to fished 4-61.Cover page2.Table of Contents3.Executive Summary (this should be the last section written)4.Complete product/service description, including the type of innovationrepresented, and the source for the idea5.Product/service offering and a description of benefits that customers will bothrecognize and realize6.Competitive analysis7.Market-research steps necessary to test the concept8.Safety or health concerns with the use of your innovations, if any9.Development strategy10.Launch strategy, including any considerations of using strategic alliances to getto market11.References

View the AnswerWeek 4:Report ofSections 4-6of Project8738%Complete product/service description, including thetype of innovation represented and the source for theidea.Product/service offering and a description of benefitsthat customers will recognize and realize. In short,how does the proposed innovation create value. Thematerial in this assignment covers sections 4-6 listedin the outline, above.Competitive AnalysisSixty-sevenpoints for completeness, includingidentification of specific competitor products orservices and specific customer benefits.Twentypoints for correct format (see requirements inassignment description above) and a completedspelling and grammar check.

Step

Looking for a Similar Assignment? Order now and Get 10% Discount! Use Coupon Code "Newclient"