SHORT TERM MARKETING STRATEGIES
I have to construct a strategic marketing plan with the following objectives:
Analyze marketing decision support systems and their impact upon marketing management systems.
Describe the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies.
Assess the major influences in current consumer and organizational buying decisions.
Analyze the appropriate marketing strategies to apply at each stage of the product life cycle.
These are the criteria:
The report must be 3 pages minimum.
The report MUST include a reference list. All research should be cited in the body of the paper.
In-text citations and corresponding references should be included in your paper.
The paper should be written in third person; this means words like “I”, “we” and “you” are not appropriate. The use of direct quotes is discouraged, but may be used sparingly in appropriate situations.
Grading will be based on content, application, research, mechanics (APA format, spelling grammar, and punctuation), and style (organization, readability, and using your own words).
I already came up with the outline
OUTLINE
LAUNCH AND RUN A MOBILE KITCHEN BUSINESS THROUGH OUT UNITED STATES OF AMERICA.
SHORT TERM MARKETING STRATEGIES
Launching of a ten year plan to start and run a whole country operating mobile kitchen company.
Make the company known to each and every American citizen
Create the confidence and trust needed by the customers throughout the country on our products
Create a favourable platform for the relationship between the company and the customers
TARGET MARKET
Food industry is one of the largest and the most thriving business in our soils. Many companies have tried to invest in parts of the food industry in USA like the ice cream industry, the pizza industry, packed lunch, coffee and many other fields and has proved as one of the best field to invest in. Some of the companies include the following.
Big Gay Ice Cream Truck – New York City
Chef Jeremiah – Miami, Florida
The Cheese Guy – Tusla, Oklahoma
Chi’Lantro BBQ – Texas (Austin, Fort Hood, Houston)
Don Chow Tacos – Los Angeles, California
Grease Trucks – Rutgers University in New Brunswick, New Jersey.
Mo Betta BBQ – Tallahassee, Florida
Pincho Man – Miami, Florida.
USA in a great country with a great events culture and occasions. As usual man cannot live without food and energy to do all the stuffs that he does. We also are not in the tendency of carrying packed food as most people describe it as tedious and rather than they prefer packed buying food and going to reastraunts rather than the torture of carrying packed food. This creates a perfect ready market for the business without much strain.
COMPETITION
Most of the food industries have already been covered partially and others have been colonized by certain companies. Some include the dicky dee which is a mobile vendor of ice cream, AA catering truck and Food Cart USA – Miami which all deal with custom foods depending on the order including the ones mentioned above. The establishment is meant to have a broad field of business cooking and selling all sorts of foods custom based on the foods that have been ordered but if it’s a open day then all foods are to be made and cooked on order and study of the demand within the population. This will serve the business well in terms of avoiding wastage, ensuring that all foods sold have to be fresh and satisfy the customers needs and taste.
In terms of dealing with competition with the current existing mobile kitchens there are many laid up strategies that will be mentioned below to ensure superiority against all the others. Of them include:
Massive advertisement as the major marketing strategy.
Social media is one of the main platforms that is targeted, our target market is the young and energetic occasions loving generation. Social media like the facebook, twitter, linden, whats app and other social platforms which many people currently spend most of their days on will serve as a perfect place to make our advertisements. Television and popular sites can also be a good platform without forgetting google where we can pay for pop up advertisements making sure that each and every internet user knows about the new mobile kitchen and the variety of services that we give.
Employing qualified chefs in the kitchen
For quality taste and foods qualified chefs with good background achievements will be employed. This will make sure that each and every food delivered is a master piece with a quality taste that every one will keep coming back.
Maintaining quality public relationship with the customers
There shall be a full time timeline to communicate with the customers and a hot line so that each and every information that anyone intends for the company is received and handled with seriousness without any neglect or discrimination. First impression when a customer first encounter with our customer makes a good reflection of the services that we offer and the great value and friendship we have for the society.
Observing the law
According to the laws that have been enacted In different states in our country then all the regulations have to be met and steps taken to make sure all is taken care of.
CONCLUSION
For any great business to thrive marketing then marketing is one of the most important aspect of the prosperity of a business. One of the most important area is the social networks which the nowadays population has turned into and should be taken advantage of.
REFERENCES
Cooperative Extension Service – Harnett County Center
Kittrane Sanders, Extension Agent, Community and Rural Development – Harnett County Center Office: Harnett County Cooperative Extension K..s@ncsu.edu (910) 893-7535
Assael, H., Reed, P. and Patton, M. (1995) Marketing: Principles and Strategy Harcourt-Brace, Sydney.
simpson, W. (2000), ‘Sweet Surrender’, Sydney Morning Herald, 2 February, p.16.
Port, J. (1999), ‘Creative License’, Business Review Weekly, 26 October, p.1-2.
Rick White, ‘Semis-Stock Selloff a Major Buying Opportunity,’ Caris & Company, Mar. 8, 2016, pp. 34-35, available from Thomson One, accessed June 12, 2016.
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