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Situational Analysis

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In addition to your Situational Analysis and finalizing your Financial Plan, develop a checklist of the various legal steps, in order of priority that you must take to ensure that your venture is properly formed, that your intellectual property is protected, and identify the necessary contracts that you may need before you can responsibly begin operating your business. Research some non-disclosure language to include with your business pitch deck to protect your business ideas. (2 pages):

Assignment #9:

1. Summarize CIC’s use of the marketing mix using the 2P2C approach.

2. Consider CIC’s approach to market segmentation and discuss how well you think the company has positioned itself to achieve a competitive advantage.

3.Discuss the ways in which innovation in digital marketing can help microinsurance

and micro finance to prosper and grow in your own country.

4. Assignment #10.

1.How would you advise a bank that was proposing to offer mutual funds that invest I bonds to its customers.

2. How would you describe the target market for such products?

3.Find examples of the marketing of bond finds (whether online or press). Compare and contrast the different approaches that are being employed. (2 pages).

5.Assignment #11:

1. Identify the key success factors in Direct Line’s communication strategy to reboot its brand identity.

2.How sustainable is the creative execution?

3.What options should Direct Line consider for the future? (2 pages)

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