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Supply Chain Design Part A: DESCRIPTION

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Create a start up in Singapore and draw a map of and describe the supply chain for your organisation’s product and follows all the structure below. The aim of this assessment is to apply the fundamental principles and issues of operations management to design a comprehensive supply chain for a ‘start-up’ entrepreneurial organisation that is organising to bring a new product and/or service to market. Instruction You are to conduct research on 1) the product or service and 2) industry. Thereafter, you are to prepare a report to address the following: 1. Draw a map of and describe the supply chain for your organisation’s product(s) – include all organisations and supplies (upstream and downstream) in the supply chain (real world organisations that will be supplying to your organisation. Indicate the URL of the real world organisations when it is mentioned in the report.). 2. Identify all first and second tier suppliers. Are there any third tier suppliers? 3. Identify and discuss the challenges in the supply chain of your start-up? Suggest possible alternatives to the identified challenges. 4. Identify and discuss the key functions of the supply chain. 5. Identify and discuss relevant Order Winners and Order Qualifiers. 6. Identify and discuss core competencies in the organisation’s operation and supply chain. 7. Discuss the value created by this supply chain for the organisation and product/service. Suggested Report Format for Assessment 1 The report should contain the following information: 1. Title page • Name of group • Name of start-up (if possible) • Detailed write-up of the product or service of the start-up. Details such as location, range of products, uniqueness of the products or services provided by the company and more should be described. 2. Response to bullet points 1 to 7 in Instruction (see above) BX2062 Assessment ONE JCU Singapore 3. Reference List — to follow APA style which can be found on Library website. Words under Reference List are not included in the 2500 word count. NOTE: Total word count 2500 words (+/- 10%). You may be creative in the design of your report.

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