Supplying Fast Fashion – Case Study

Contrast the approaches taken by H&M, Benetton and Zara in managing their supply chains. Consider the following focus points:

1. How do they differ in terms of their approach to design stage of the supply chain?
2. How do they differ in terms of the manufacturing stage of the supply chain?
3. How do they differ in terms of the distribution stage of the supply chain?
4. How do they differ in terms of the retail stage of the supply chain?
5. For each brand, Identify and explain a SCM strategy or trend utilized in its supply chain.
   6.In your opinion, which of the three companies have the best SCM and why?

Sample Solution

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