Sustaining Competitive Advantage Details:Creating and sustaining competitive advantage is

critical to organization sustainability. Drawing upon current literature, and personal knowledge, you will write a paper that discusses methods organizations employ to create and sustain competitive advantage.

General Requirements:

Use the following information to ensure successful completion of the assignment:

• use APA style for their writing assignments.

•This assignment requires that at least two additional scholarly research sources related to this topic, and at least one in-text citation from each source be included.

Directions:

Write a paper of 1,600-1,750 words in which you discuss why Blue Ocean organizations successfully create sustainable competitive advantage when other organizations fail. In your paper, include the following:

1.A description of the duality of challenges and opportunities.

2.A discussion of how organizations leverage opportunities for innovation.

3. A discussion of the values and ethics Blue Ocean organizations consider and harness to create sustainable competitive advantage.

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