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SWOT and Company analysis of Toys R Us

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■ SWOT ANALYSIS: ■ Objective: To identify Strengths, Weaknesses, Opportunities and Threats (SWOT) ■ S&W are internal (within management control) ■ O&T are external (outside direct management control) ■ Company Analysis: ■ Trends in sales/ market share ■ Specific segments which exhibit growth/ stagnation ■ Trends in DIGITAL ad/ IMC ■ How is the brand currently positioned?

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