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(TCO 2) To promote its theme parks to groups, Disney is using advertising, direct marketing, Internet promotion, and partnerships with other companies

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Question 305 pts

(TCO 2) To promote its theme parks to groups, Disney is using advertising, direct marketing, Internet promotion, and partnerships with other companies. In other words, Disney is using

a.implemented market codes (IMC).

b.interactive media convergence (IMC).

c.an infrastructure of market customization (IMC).

d. integrated marketing communications (IMC).

e. integrated media convergence (IMC).

 
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