The consumer products industry is one with several large competitors, soaring raw materials prices, and strong demands from powerful retailers for lower prices.

(TCO 1) The consumer products industry is one with several large competitors, soaring raw materials prices, and strong demands from powerful retailers for lower prices. As a result, Colgate-Palmolive Co. and Unilever Group, the makers of products such as Colgate toothpaste and Ben & Jerry’s ice cream, both reduced their earnings forecasts. Yet Procter & Gamble, another consumer products company, did not. At P & G, innovation is a key attribute, allowing the company to update all 200 of its brands and to invent products, such as Crest Whitestrips, that consumers crave. P & G has also used its marketing know-how to develop unique product placements on television shows that highlight its brands. A SWOT analysis of this information for P & G would indicate that the overall industry situation is a _____, whereas the invention taking place at P & G is a _____.

a. strength; weakness

b. weakness; threat

c. threat; strength

d. opportunity; threat

e. opportunity; strength

Looking for a Similar Assignment? Order now and Get 10% Discount! Use Coupon Code "Newclient"