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The five steps in the creative process are opportunity/problem recognition, immersion, incubation, verification & application, and insight. Thinking about the five steps in the creative process, identify how Amazon CEO Jeff Bezos exemplified some or all these steps in the creative process as elements of personal, political, and positional power to effect change in organizational culture.

The five steps in the creative process are opportunity/problem recognition, immersion, incubation, verification

& application, and insight. Thinking about the five steps in the creative process, identify how Amazon CEO Jeff Bezos exemplified some or all these steps in the creative process as elements of personal, political, and positional power to effect change in organizational culture.

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