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TruEarth Healthy Foods Case Report

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Please read the TruEarth Healthy Foods case first. You should answer all of questions after reading the article.

Questions
What can the TruEarth team learn from Exhibit 6 about how consumers view pizza? (2 pts)

How do the pizza concept test results (Exhibit 7 and 8) compare with the findings for pasta (Exhibit 3 and 4)? (2 pts)

How do you interpret the findings in Exhibit 9 and 10 to evaluate interest in pizza? (2 pts)

Would you launch the pizza? (4 pts)

 
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