What is the proper cash flow to use to evaluate the present value of the introduction of the new chip?
Question
Quick Computing currently sells 12 million computer chips each year at a price of $19 per chip. It is about to
introduce a new chip, and it forecasts annual sales of 22 million of these improved chips at a price of $24 each. However, demand for the old chip will decrease, and sales of the old chip are expected to fall to 6 million per year. The old chip costs $10 each to manufacture, and the new ones will cost $14 each. What is the proper cash flow to use to evaluate the present value of the introduction of the new chip?
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