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What is Viral Marketing? | Essay Shine

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​Profiting from Viral Marketing “Viral marketing” can be characterized as a kind of promoting that is depends on spreading the advertising message amongst individuals from existing gathering. At present, “viral marketing” is adequately utilized by real auto makers, for example, Volkswagen, Toyota and Honda, yet potential advantages of viral promoting have not been yet completely acknowledged through BMW key advertising group. What are the pros and cons to BMW’s selective target marketing? What has the firm done well over the years and where could it improve?​
 
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