Why is an ideological analysis of media content and representation an important aspect of the Birmingham Cultural studies circuit of culture approach?

Aim: This question will assess your understanding of key concepts, theories, and debates. You are required to identify key ideas required to answer your question. Identify key theory and scholars who may help in synthesizing your answer to address the question. Identify and select the most relevant key concepts by identifying connection to the relevant course debates and scholars who shape these debates.

Question: Why is an ideological analysis of media content and representation an important aspect of the  Birmingham Cultural studies circuit of culture approach?  (250 words minimum) ○  Define ideology, hegemony, and discourse from the lectures (refer to lecture slides, attached in file)
  ○  Define the circuit of culture approach
  ○  Refer to readings (attached in file)
 

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