You and your team have been tasked with developing a management plan and website for a housecleaning company called Sparkling Surfaces Cleaning Company.
You and your team have been tasked with developing a management plan and website for a housecleaning company
called Sparkling Surfaces Cleaning Company.
In addition to using the site to find new clients, the company’s owners also want to find a way to generate revenue from the site itself. In the first round of
development the site will be used primarily to provide information to prospective clients and provide them with a means to submit their information to the
company to receive a free quote for cleaning services. In the future, the site may allow online payments and the retrieval of personal information, and as a result,
quality, security, and privacy are top concerns.
Questions:
1). Analytics: How will data be collected to gain insight into visitor interaction with website? Exactly what data points will be used?
2). SEO: What efforts will be made to optimize the site for search engines?
3). Marketing and Promotion: What efforts will be taken to promote the website?
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