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• Question 1 0 out of 6 points The most effective online marketing communication

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• Question 1 0 out of 6 points The most effective online marketing communications ________. • Question 2 0 out of 5.825 points Online advertisers typically want to know a measure of a website’s ________, which is the number of times an ad would be displayed on a user’s page. • Question 3 6 out of 6 points Regarding mobile commerce, all of the following is true except . • Question 4 0 out of 6 points A major difficult now facing marketers is ________. • Question 5 6 out of 6 points A distribution channel is composed of all of the following except ________. • Question 6 0 out of 6 points A distribution channel in which the manufacturer deals directly with the customer (e.g., sale of digital products) is called a(n) ________. • Question 7 6 out of 6 points What is the key difference between paid media and earned media? • Question 8 5.825 out of 5.825 points Promotional offers that are pushed to mobile devices and customized based on the user’s physical location are known as ________. • Question 9 5 out of 5 points Research shows that lists with opt-in members get a much lower response than do lists without. • Question 10 5.825 out of 5.825 points Which of the following is true of search engine optimization? Selected Answer: Both b and c Correct Answer: Both b and c Response Feedback: Correct • Question 11 6 out of 6 points ________ is a cross-functional process for planning, executing, and monitoring brand communications designed to profitably acquire, retain, and grow customers. Selected Answer: Integrated marketing communication (IMC) Correct Answer: Integrated marketing communication (IMC) Response Feedback: Correct! • Question 12 5.9 out of 5.9 points Which is most true of e-mail as a content marketing tool? Selected Answer: It remains the most important communication technique for building customer relationships. A ________ is a digital media file produced and distributed for playback on a variety of fixed and/or mobile media players. • Question 14 6 out of 6 points Electronic data interchange (EDI) is based upon which of the following key variables? • Question 15 0 out of 5.825 points When companies create online spaces for consumers, prospects and customers to discuss topics of interest, they are creating ________. • Question 16 6 out of 6 points Supply chain management refers to the coordination of flows in three categories: material, information and ________. • Question 17 6 out of 6 points Which of the following is an example of an agent that represents the seller?

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