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123LON Principles of Marketing

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Question Description

Word Limit: 1,500 words.
§ Scenario: Due to the challenging business conditions currently prevailing in the UK and globally, you have been approached by this large sized UK brand to undertake an environmental analysis and provide recommendations.
Choose one of the following brand:
§ Burberry§ Jo Malone§ Reebok
§ Halfords
§ Hotter
§ Remember: You have to write a report for the Directors of the brand.

Learning Objectives
§ 40% of Overall Module Grade
§ Individual Report.
§ Word Limit: 1,500 words.
§ Scenario: Due to the challenging business conditions currently prevailing in
the UK and globally, you have been approached by this large sized UK brand
to undertake an environmental analysis and provide recommendations.
Coursework 1 – Individual Report on
Environmental Analysis of a Brand
§ Choose one of the following brand:
§ Burberry
§ Jo Malone
§ Reebok
§ Halfords
§ Hotter
§ Remember: You have to write a report for the Directors of the brand.
Coursework 1 – Individual Report on
Environmental Analysis of a Brand
§ Title page – coursework title, date
§ Table of Contents page
1. Introduction (introduction to the whole coursework)
2. Importance of Marketing and the marketing orientation for the brand
3. PESTLE Analysis of the Brand (for their UK operation)
4. SWOT Analysis of the Brand (for their UK operation)
5. Recommendations for the Brand (for their UK operation- based on your
environmental analysis)
6. Conclusions (conclusion to the whole coursework)
7. Reference List -minimum of 10 sources (books, journals, websites etc.)
8. Appendix- optional
Structure for Coursework 1
§ Application of knowledge gained from this module must be emphasised.
§ Your analysis must be supported with evidence (citations, quotations and
referencing)
§ You have to use in-text citation (in report) as well as have a full reference
list at the end – both in-text citation and Reference list have to follow
Harvard Style of Referencing.
§ It is expected that you will conduct extensive secondary research to
develop your coursework.
Coursework Requirements
§ Students will be able to obtain formative verbal feedback through
discussions with their tutors during the tutorial sessions regarding
their individual report.
§ Please show your drafts to your tutor for feedback
§ Remember: Do not wait till the week before submission to get
feedback.
Formative Feedback
§ Submit your assignment using the Turnitin link on Moodle.
§ Assignments must be submitted before the deadline – if you fail to submit you
may fail the module
§ If you are unable to submit your assignment due to technical difficulties you
should take a screen-shot of the error message and email it with your
assignment to the email below.
§ If your submission is late (due to extenuating circumstances) you should
contact the following email address immediately: registry@culc.coventry.ac.uk

 
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