Many retailers (especially grocery stores) have found category management to be a great technique for improving sales productivity within merchandise categories. It has also changed the way that vendors and retailers communicate with one another. In a short paper, answer the following questions:
- What benefit would retailers gain from using category
- management to guide their decisions with merchandise planning?
- How can retailers utilize the vendor’s knowledge of the merchandise categories that it sells to make better merchandising choices? Explain your answer.
- What are some reasons that consumers become dissatisfied with a retailer’s merchandise selection? What can retailers do to avoid these pitfalls?