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TEXT is Managerial Marketing By JAMES FINCH.

 

The Future of the New York Times 

Read  the article:  The Future of the New York Times, Business Week, January 17, 2005, 64-72  

Readership through circulation and news quality are key ingredients to profitability in the newspaper business industry.  In a 2-3 page paper, examine what Arthur Sulzberger can do to revive the failing newspaper whose “financial performance is lagging “.  Can New York Times, with its journalistic pride compete with the digital media and still deliver the best news?

Paper must be in the correct APA writing style. Include a minimum of 2-3 resources; 1 resource must be peer reviewed.

 pls include your references.

 

 

 
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