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A Start-Up, Ozellen, Has Decided To Enter The Shampoo Market With A Newly Developed Shampoo Bar

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Assignment Details
A start-up, Ozellen, has decided to enter the shampoo market with a newly developed shampoo bar. The product has tested well in consumer tests vs mass market bottled shampoo brands. Ozellen have asked you to help them with their strategic marketing strategy, and specifically to develop a distinctive positioning for the Ozellen brand.
Your assignment is to:
Determine an appropriate target audience for the brand.
Decide on a compelling and differentiating brand benefit for the brand.
Develop a brand positioning framework for the brand.

 
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