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A Statistic analysis on the different factors that affects brand experience through the lens of luxury brands.

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Description

Using data from multiple sources to analysis and presents how various factors (shown below), influence the customer’s brand experience: • Emotion and Empathy • Environment o E.g. Online Shopping vs physical stores • Sensory • Engagement • Co-creation. If possible to see how these factor differ in their affect in different sector, such as: Fashion, Hospitality and Restaurant. Then finally summarize the finding from the data. 

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