A strategic analysis of a company’s international marketing strategy

PLAGIARISM IS CHEATING AND CAN RESULT IN EXPULSION FROM THE COURSE AND COLLEGE
Plagiarism is copying from a published text or another student, and passing the work off as your own. You must acknowledge all sources. In text use the HARVARD METHOD
with quotation and page numbers for quotes.
Full reference details should be given in the bibliography
Unacknowledged paraphrasing may also be plagiarism
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For further information please see Bradford College’s Guidelines on Referencing in Academic Writing.
This is an individual assignment – A strategic analysis of a company’s international marketing (5000 words)
As an International Marketing Consultant, provide advice on appropriate strategy(ies) for a company of your choice, to enter an overseas market. Select at least two
elements of the marketing mix and recommend effective strategies to ensure success in the foreign market.
You are strongly advised not to rely heavily on information from websites and consult textbooks and academic journals

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