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Additionally this week you will create a strategy map of the Signature Theatre which you will use as a template for creating such a map for your Strategy Playbook later in the course.

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Lafley Martin and Riel (2013) suggest that strategic thinking does not need to be overly complex and that a simple framework in which one rigorously answers five questions can be a strong starting point for developing a Strategy Playbook. As importantly they suggest that this five-question strategy playbook is relevant for all kinds of organizations. […]

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