ADVANCED DIPLOMA IN BANKING, FINANCE AND CREDIT MODULE: BUSINESS MANAGEMENT II MODULE CODE: ADBM 3000

ASSIGNMENT 1
INSTRUCTIONS:
 ANSWER ALL QUESTIONS.
 START EACH QUESTION ON A NEW PAGE.
 WRITE NEATLY AND CLEARLY
 ALL WORK MUST BE REFERENCED
 USE OTHER SOURCES APART FROM YOUR STUDY GUIDE
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Dear Student
INTRODUCTORY NOTES
I.O.B welcomes you to the new academic year 2018 wishing you a successful
year and all the best in your studies.
Course Name: BUSINESS MANAGEMENT 11
Course Code: ADBM 3000
Department: ADVANCED DIPLOMA IN BANKING, FINANCE AND CREDIT
Course Content:
This course explains some business management terms and discusses the
responsibilities of business managers. Some major managerial departments are
discussed which includes marketing management, strategic management and
financial management. Their roles and significance in business are well explained.
Governance issues are also discussed in this course as well as the top executives’
roles in organisations.
COURSE DELIVERY METHODS
Vacation Schools
During this first semester, a vacation school will be offered at I.O.B venues. The
vacation school dates will be advised on time. Attending vacation schools is
compulsory and students are strongly advised to make use of this support service. It
is a valuable opportunity to make personal contact with tutors and fellow students, and
to discuss problems.
Weekend Tutorials
Week tutorials will not be offered this semester.
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Assessment and evaluation
Two assignments have been set for you. These two assignments contribute equally to
your course marks.
Technical care of assignments
Make sure that your cover page of the assignment has the following information before
submission:
 Full Name
 Address (Postal)
 Student number
 Course Name (e.g business finance )
 Course Code (e.g. BFP 2000)
 Correct number of the assignment
 Your assignment should be neat and you should please take note of the language
and grammar use.
 Please answer the questions set. If you do not understand the questions, contact
your tutor for clarification.
Submission of assignments
The assignments should be submitted within the time line given by I.O.B and should
not be handed in after the due dates. These assignments should be properly answered
with maximum effort being put so that they may give you the best course mark. All
sources should be referenced according to the in house style. Plagiarism is an
academic offense so caution must be taken.
Examination Admission
An average of 50% is required for you to qualify to sit for the final exams. At the end
of the semester, JUNE 2018, you will sit for the examination. The duration of the
examination is THREE hours.
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The examination period for Distance Education students will be the same as for fulland part-time students.
Supplementary study materials:
Students are encouraged to make use of the recommended textbooks as well as any
other material relevant which you may find in the libraries. The I.O.B study guide is
also given as the guideline as to what you should be focusing on. However extensive
studying is required to be successful and competitive in your studies.
Tutor’s contacts:
Name: Mrs Blessing T.
Cell phone: 0813 796 496
Email address: btmusariri@gmail.com
WISH YOU ALL THE BEST IN YOUR STUDIES
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QUESTION 1
a) Mention and explain the components which an organisation should bear
in mind when drawing a mission statement. (10)
b) An effective marketing communications strategy is the key to the success of any
business. Explain the meaning and the importance of each of the following
communications channel.
a) Personal selling
b) Sales promotion
c) Public relations
d) Publicity
e) Direct marketing (20)
c) Leadership is said to be the ability to handle people in a manner that they give their
best for the effective and efficient implementation of the organization
strategy. Comment on the statement with respect to how leaders should handle
colleagues at workplace. (10)
(40 marks)
QUESTION 2
a. List five benefits that bank would benefit from using marketing orientation
approach. (10)
b. The evolution of internet marketing and digital technologies has moved
rapidly.
i. Explain three banking benefits of virtual marketing. (6)
ii. Apply the 7p’s of marketing to your bank as a virtual marketing organization.
(14)
(30 marks)
QUESTION 3
a. Briefly explain to him the relevance of the auditor’s report to the banker.
(10 marks)
b. Explain to him any five limitations in the Financial Statements that he as a
banker must be aware of? (20 marks)
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[TOTAL 100 MARKS]

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