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Advertising and Rhetorical Theory

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Advertising and Rhetorical Theory No unread replies. No replies. Attach or post a link to an
advertisement and offer a concise explanation of the target audience by engaging in a short rhetorical

critique of the ad. What can you infer about the target audience of this ad from its rhetorical appeals?

What does this suggest about the advertisers’ perceptions of that audience’s needs, wants, and desires?

How did you arrive at those conclusions? Make specific references to the week’s readings (including in-

text citations and bibliographic entries) and substantiate all of your claims with clear textual evidence from

the ad. To help you get started, you can use Tag’s facilitated critique of Dewar’s Scotch from the reading

as a model for your initial post.

Sample Solution

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