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Ambush marketing

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Please define ambush marketing. Then provide an example of a company that used ambush marketing in sports. Try to find a unique example. Do you feel that the ambush marketing in your example was successful? Why or why not? Locate a brief sample video clip or photo illustrating your ambush marketing example.

Also, how might the legitimate sponsor prevent ambush marketing? Finally, what are the legal issues related to ambush marketing and what would a marketer have to do in order to break the law while ambushing?

Sample Solution

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