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An Irish SME Operating In The High Tech Sector Has Identified The Potential: Business Management Assignment, UCD,, Ireland

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University University College Dublin (UCD)
Subject Business Management
An Irish SME operating in the high tech sector has identified the potential for expansion and growth in a foreign market. The SME has identified an opportunity that would provide them with first-mover advantage in the foreign market. The SME has hired you as a management consultant to review the literature (academic and business).

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Answer the Following Questions:

  1. Outline the advantages and disadvantages of engaging in international business?

  2. Outline the advantages and disadvantages of taking first-mover advantage?

  3. Advise whether the SME should enter into the new market (based on your review of the academic literature)?

 
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