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Assume that you have been appointed to the position of strategic marketing manager and you have been asked to undertake an assessment of the external environmental factors

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Assume that you have been appointed to the position of strategic marketing manager and you have been asked to undertake an assessment of the external environmental factors that will impact on the business over the next three to five years.
This assignment consists of four parts: PESTLE analysis, Porters Five Forces analysis, SWOT analysis and customer segmentation.


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