Entries by Munene david

What types of customer-oriented metrics should a company such as Svedka

What types of customer-oriented metrics should a company such as Svedka Vodka use on their marketing dashboard? How should Svedka Vodka measure customer lifetime value ? How would the use of customer-oriented metrics improve marketing performance at Svedka? What are some ways Svedka could use customer-oriented metrics to develop strategies for an advertising and promotion […]

 

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